But, What If We Could Know Everything? An Analysis of The Emergence of Artificial Intelligence in Hollywood
Media Studies Media Studies

But, What If We Could Know Everything? An Analysis of The Emergence of Artificial Intelligence in Hollywood

The emergence of A.I. (Artificial Intelligence) technologies offers studios a possible, albeit concerning, solution to the historic issue of “not knowing” anything and dwindling box office numbers. Through offering studios technology that presumes to analyze and predict the success or failure of a script or a film based on the input of past data, AI technology threatens to turn Hollywood into even more of a repetitive, formulaic echo chamber than it has already become, perpetuating the industry’s issue of prioritizing profit over originality and creativity for the worse.

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